The world of e-commerce is vast and wide. There are numerous different ways in which you can grow your online business. While you can choose several open doors at once, after all, there are multiple ways for an eCommerce venture to grow from selling online directly from their own website, selling through affiliate networks and marketplaces, acquiring customers through paid advertising, and/or building a customer base by racking up reviews and maintaining a presence on social media sites.
Difference Between Selling On An ECommerce Site Vs A Social Media Marketplace-
- Have Control over Account and Framework
As an eCommerce store owner, you are in charge of your account! The e-commerce software provides streamlined tools to make running the website easier. You have absolute design control for your store’s design and functionality, so you can change it how you see fit.
While Social media marketplace is way easy to use and In social media marketplace, you can create a storefront in minutes and take advantage of even payment collection, advertisements, and delivery network.
- Technical Knowledge
In the social media marketplace, you don’t need any technical experience to start selling your wares here. Unlike the website market, where you host your own website.
On the other hand, in e-commerce, you need technical experience or hire people who have such experience.
- Access over Customers
In the social media marketplace, you will have access to a vast number of customers who come from different backgrounds, among other things.
When it comes to e-commerce, your brand recognition helps your new customers find your products so when shoppers need any products they will have to type in your website URL and reach your website.
- Maintaining your server-
In the social media marketplace, there is absolutely no need for one to maintain the platform or the server.
Unlike in E-commerce, where you have to take care of it all and pay the charges for the same. You have to maintain the platform or the server to let things work smoothly.
In e-commerce, you will have to pay for the e-commerce equipment, platform, and many licenses so that you can account for them depending on the service agreement.
But in social media, you do not have to pay for any such expenses.
- Use Digital Marketing
When one uses an ECommerce platform, it allows them a great opportunity to gain the benefits of SEO, PPC, etc. Content marketing is also one of the greatest tools that one can use in such a case. Entrepreneurs can directly drive traffic to their site and earn more revenue.
A social media marketplace, on the other hand, is one that allows one to make use of a platform that is already there and find buyers.
Online shopping is convenient for many people. One of the reasons is that it is absolutely comfortable and one can be anywhere while doing it. But, they don’t always pay attention to the logistics of their purchase. Given that the average online transaction is worth less than it would be in a brick-and-mortar store, many companies are willing to handle the additional security risks that come with accepting financial information over the internet. Temporary e-commerce sites are essential tools for advertising items for sale. Social media marketplaces offer greater rewards for creators who make successful listings because they operate on direct selling and not commissions.