Without digital marketing, business owners and marketers in all industries would have a difficult time reaching their target audience and earning more sales. Over the last few years, the way we market to our clients has evolved tremendously.
7 Marketing Strategies To Increase Ecommerce Sales In 2022
There are more opportunities than ever before to strengthen relationships with existing customers and convert first-time visitors into brand supporters. With that in mind, the year 2022 is quickly approaching, which means it’s time to dive in and start planning your digital marketing strategy for the coming year.
We understand how stressful this time of year can be, especially when you’re dealing with an overflow of sales and client queries because of Black Friday and Cyber Monday. Our goal in this article is to remove some of the guesswork out of your brainstorming and offer you a few techniques for boosting your eCommerce sales next year.
Streamline The Purchasing Process
Focusing on developing a robust user experience is the first step toward growing your sales. It doesn’t matter if you have the best product in the world if people can’t navigate your website easily. There are a few ways to make your audience’s buying experience easier.
Our first piece of advice is to ensure that your website loads promptly. According to research, 47% of customers want a website to load in two seconds or less. To increase speed and performance, we recommend doing a speed test and making structural modifications to your site depending on the results. You should also reconsider the functionality of your shopping cart and checkout page. Most customers abandon their shopping carts during the checkout process. The key to preventing these occurrences is to guarantee that customers can always see their cart and proceed to the checkout page.
To Increase Trust, Use Social Proof
The second item we’d like to discuss today is trust. I have a short question for you: would you buy something from an internet retailer with no reviews? Most of us would not. In fact, when considering placing a purchase online, 70% of customers claim they look for reviews on purpose.
The best type of social evidence you can contribute to your company is reviews. In essence, social proof is a method for demonstrating to new visitors that you are trusted by other customers and well-known brands. Consider sending out reminders to existing customers a week or two after their purchase to urge them to post evaluations. When individuals are truly satisfied with a product, service, or company, they want to tell others about it. You can even sweeten the deal by offering visitors a special discount in exchange for their candid feedback.
Create An SEO Plan
In the following year, SEO will remain a gold mine. Customers are constantly looking for solutions to their problems, and your products must appear near the top of those results. Make sure your product listings are optimized for both text and voice searches.
You should even go one step further and optimize your product videos for consumer searches. Transcripts and images can also help with video SEO. Finally, you must nurture organic backlinks to boost your website’s Domain Authority (DA). These all-around SEO activities will keep your brand fresh in the thoughts of your clients, boosting brand recall. Every marketplace now has its own set of SEO best practices that you must adhere to.
More Customer Service Options
Thereafter, there are customer support avenues to consider. A well-trained customer care crew may convert a negative interaction into a pleasant one whether a visitor has a question about your items, or a customer has a problem with their purchase. To assist your visitors, we recommend combining chatbots with live chat. Chatbots are typically employed to answer common questions and deliver information to paying consumers fast.
You’ll discover that incorporating chatbots into your strategy is a great way to save time for your team, increase customer happiness, and assist users with unusual or complex situations. You should also think about using social media for client service. You may reasonably assume that many of your followers are interested in learning more about your items or require assistance making a purchase.
Encourage More People To Sign Up For Email Newsletters
Most likely, you already have an email list of existing and potential clients. Many marketers make the mistake of believing that once they have “enough” leads, they can stop pushing for signups. This is not the ideal strategy to generate sales, and I’m here to tell you why.
You must constantly add the correct people to your list if you intend to nurture your existing leads and convert them into customers. If properly done, you’ll always have a ready audience for your latest content and promotions. Making email marketing a cornerstone of your 2022 strategy is advised. Visitors should constantly be asked to join your mailing list so that they may receive your current newsletter, special offers, and blog posts. Subscribers who are really interested in your product, service, or sector will do so.
Sell Online With Google Shopping
Given that tens of millions of consumers use Google to browse for products on a monthly basis, there’s no reason why an e-commerce business shouldn’t take advantage of this strong platform. Signing up for Google Merchant Centre is simple and free, with the only direct expense coming from Google ad clicks. Of course, executing a successful ad campaign demands a high level of expertise as well as continual monitoring and optimization.
Presence Across All Platforms
Trying to increase your sales by confining yourself to a single marketplace or just your website is a waste of time. Make sure you’re selling on all of the sites where your potential customers hang out, such as Amazon, Shopify, Etsy, and Walmart Marketplace. Even if you’re already selling on Amazon and Walmart Marketplace, there’s always room for improvement.
The ideas presented here provide a framework within which most business owners and marketers can improve sales in 2022. If you want to optimize earnings and engagement by the end of next year, I recommend closely evaluating your outcomes and making modifications to your approach throughout 2022.